UAE Exchange, Abu Dubai, UAE

Asst. Manager Digital Usage, Retention & Communication

​Sep 2019 - Nov 2021

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UAE Exchange is a leading financial services brand established in the United Arab Emirates in 1980. The brand offers a full suite of diversified and innovative financial solutions in money transfer, foreign exchange and payments solutions.

• Driving usage, retention, engaging customers for Online money transfer services by rolling out email campaigns for the digital products of UAE Exchange, Unimoni, Money dart, money2anywhere in GCC & ROW markets covering 7 countries globally with an total average customer email base of 70,000.

• Executing segmented brand loyalty programs with defined budget and deadline for our lifetime loyal customers like HvT, MvT, LvT (High, medium and low volume transactors) providing an optimal customer experience.

• Oversee and optimize email automation / standalone campaigns strategies by deploying personalized, trigger-based, dynamic email, A/B and multivariate campaigns to drive conversions across every stage of Customer life cycle.

• Defining strategy for engaging, nurturing and converting towards every step of customer journey with cross channel implementation across multiple touchpoints like Email, SMS and In-App push notifications.

• Executing planned and ad hoc promotions campaigns by collaborating with in-house cross-functional teams like CX-User experience, BI and Data Analytics, Content & Creative, Social and Paid media, Product IT Digital assets, Legal & DPP, PRO’s, Country teams and external agencies.

• Gathering and reporting consumer behavioral data with help of Analytics and BI team to find and optimize email marketing communication and conversions.

• Maintaining MOM data and on an ad hoc basis, reporting performance-based impact on the marketing communication.

• Aligning with regional teams and monitor competitors marketing activities to improvise and lead growth strategy.

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Key achievements

• Executed promotional activities and gratification campaigns like [YouGotaGift – Multi region digital gift voucher, Anghami, Noon – online shopping voucher, Zero fee promo, etc.] that eventually generated 60% increase in web traffic and App usage and retained inactive/dormant customer by 42% of total base.

• Assisted in redesign and implementation of a lifecycle email automation workflow program for UAE, Oman, Bahrain and newly launched Kuwait market, resulting in an increase of average open rate of 21%, CTR 3.2%, with unsubscribe rate of 0.06% and keeping the good deliverability, conversions with spam score of 9 out of 10.

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EDGEMATICS TECHNOLOGIES LLC, DUBAI, UAE

Digital Marketing Executive

​Feb 2015 - present

 

Edgematics is a Data Management company founded in 2010 by specialists in the Information Management software solutions industry and operating in the Middle East and Africa region with offices in UAE, Saudi Arabia and Information Management Competency Centre’s (IMCC) based in India.

 

Tasks & Responsibilities

• Email Marketing, Social Media Campaign, Website Management, Analytics & Search Engine Optimization.

• Lead the execution of brand digital campaigns, strategies and advertising programs.

• Optimize campaigns to improve conversions, cost per impressions and cost per click.

• Coordinate with creative team on the development of text and images ads.

• Ensure that digital campaigns meet budgets and ROI goals.

• Designing and content of branded publications including Campaigns, Website Banners/Sliders, Promo Offer Templates and also assisted in flyers, brochures, badges, invitations and other marketing designs.

• Frequently managed online marketing campaigns successfully and published write-ups on social networking websites and blogs.

• Maintaining New Blog Articles, offerings, Updates, Optimizing and Publishing new content, and renovated in Channelizing CRM marketing communications system.

 

Key Achievements

• Achieved a successful gain in the hit ratio after re-vamping EMT’s online presence.

• Reduced consumer website abandonment rate 53% by restoring web functionalities, including responsiveness, enhanced live chat, click-to-call, and new web-based customer acquisition features.

• Increased online web visitors by 110% over a period of 1 year & generated average 10 MQL per month by rolling out a new marketing strategic campaigns and awareness for the Technology Partner products and services such as IT Health Check; Case studies; Cross department’s single source of truth webinars; articles about product best practices, Free trials, promotional offerings such as Training discounts and Onsite live product Demo.

 

LEO TECHNOSOFT, PUNE, INDIA

Digital Marketing Support

Jan 2011 to Oct 2014

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Leo TechnoSoft is a global solution provider in Product Engineering, I.T Services, Cloud Computing, Mobile Application Development and Infrastructure Support with expertise in the latest technology implementation. Set up in 2006, Leo TechnoSoft is a technical support partner specializing in building, serving, managing and extending technology on a Cloud and on Premise enterprise environment. We also provide specialized business consulting services that we term partner product development and operation optimization services.

 

Tasks & Responsibilities

• Led strategic development of marketing campaigns & SEO to improve website ranking, traffic, engagement and brand awareness.

• Developed comprehensive marketing strategy, implementation plan and creative direction across Digital media channels spanning Campaigns, email, PR, events and social media, Lead generation.

• Developed Digital materials and optimized landing pages for lead generation and retention using marketing best practices.

• Coordinated all Social Marketing campaigns and accounts in conjunction with website and email marketing campaigns.

• Increased website's traffic by 30% by optimizing SEO for SERP through evaluating KPIs.

 

VIBRANTSCREEN PVT. LTD. BANGALORE

Process Executive

Nov 2009 to Jan 2011

 

Vibrant Screen Pvt. Ltd. national provider of business to business employee screening solutions with a commitment to client-focus, efficient, accurate and comprehensive candidate screening. Vibrant Screen serves to address the ongoing concerns of falsified applicant information in the workplace.

 

Tasks & Responsibilities

• Screening of background education and employment documents, Communication with the concern person in the institution or the companies to get verified the candidate records.

• Maintaining the records of the candidate confidentially and performing the methodology for verifying the details claimed by the candidate with the supportive documents.